The campaign organized by Enterprise Estonia Tourist Board invites Swedes to spend a pleasant city holiday in Estonia, where the emphasis is on the word HOLIDAY. Estonian Air offers Swedes who highly value easy travelling direct connections from Stockholm to Tallinn and Tartu, and in the summer season also to Kuressaare and Pärnu.

“An enquiry among Swedish tourists has revealed that despite the fact that Estonia is very close and we have wide range of spa services to offer, the number of tourists has declined in recent years,” said Tarmo Mutso, Director of Estonian Tourist Board. “We have had good cooperation with Estonian Air also earlier, for example attractive fares were offered during our summer campaign in Germany. I consider campaigns run in cooperation very important as good transport connections are as important as attractive tourist products, “explained Mutso.

Estonian Air’s goal is to be the first choice when travelling to or from Estonia by offering convenient and fast connections, attractive fares and a high level of services.

“In Estonia our guests can get as enjoyable experience as in European big cities, and extra they are offered positively surprising stories about ancient (separate existence) times, the period of Teutonic Order, the prosperity of Hanseatic towns and much more. Therefore it is extremely important that Estonian Air can give its contribution to the development of tourism in cooperation with Enterprise Estonia and other tourism related companies,” explained Rauno Parras, Acting Vice President Commercial of Estonian Air.

Enterprise Estonia’s tourism campaign in Sweden began in late August and lasts until 29 November 2009. The campaign is aiming to boost tourism between the two countries and increase the number of Swedish tourists visiting Estonia.